The concept of big data as the ‘new oil’ has been widely discussed in the information management (IM) world.
However as the need for data management in business of all shapes and sizes is becoming increasingly clear, people outside of the immediate tech space are starting to take note.
Sam Williams, Certus Director of Marketing recently featured in Marketing Mag online where he discussed this concept and how it relates to all areas of business, from customer experience design to business planning and development and even employee relations.