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Asset Intensive |  3 min read

How a Platform Approach Delivers Value to Asset Intensive Operations

Rene Grozdanovski talks to Samuel Williams to learn about platform thinking and how it adds value to asset intensive operations.

Ever since we started #DigitalDialogues, I’ve been looking forward to one particular episode: Platform Thinking. It seems to be one of those concepts that’s simple in theory but still tends to be misunderstood regularly. Therefore, I was looking forward to having the opportunity to talk to two experts on platform thinking and try to clarify and demystify the concept.

Michael Cahir, General Manager at Certus and Samuel Williams, Chief Marketing Officer at Certus are two platform thinking thought-leaders. Since both also have extensive experience in asset intensive industries, they were the ideal guests for this episode.

Michael and Sam did a great job explaining what platform thinking is, why it is more than just a technology stack, the role that ecosystems play and how platform thinking adds value to asset intensive operations. Watch the whole episode on-demand here.

One part that I thought was particularly interesting is how Sam summarised the value a platform approach delivers to asset intensive organisations.


Let’s take a look at the individual elements on Sam’s diagram.

1. Business Problem

Platform thinking starts with a business problem. Organisational leaders need to clarify what problem(s) they want to address; whether that is business enablement, incremental improvement, optimisation of people and processes, better business intelligence or effective innovation.

Only organisations who are clear about what they are aiming for, will be able to apply platform thinking in a way that will help achieve these goals, so this is an essential first step.

2. Delivery

Once the problem is defined, the next part to consider is how to deliver a solution. At Certus, we recommend a DX delivery framework that consists of four phases.

  • Ambition: Setting your DX goals
  • Ability: Assessing DX maturity
  • Architect: Framing your DX
  • Activate: Putting DX into practice.

Around this framework, sits an ecosystem of highly experienced partners who can support the delivery of different DX elements, including transformation services, point solutions, systems of record/engagement/information, solutioning services, industry adaption and infrastructure.

The combination of this framework and ecosystem gives asset intensive organisations the best chance of successfully delivering the solutions needed to solve the problems identified.

3. Outcomes

With the problem identified and a robust delivery framework and ecosystem in place, organisations are likely to achieve the desired DX outcomes. For most organisations, these fall into three categories:

  1. Better insights for event response, ongoing improvement and innovation
  2. Happier, safer, compliant and sustainable environments, processes and organisations
  3. Better commerce – yields, volumes, engagement and new business models

As you can see, platform thinking is about much more than your technology stack. It’s an approach and a way of thinking about solving business problems to achieve better outcomes.

If you want to learn more about platform thinking for asset intensive organisations, watch the full episode of #DigitalDialogues on-demand now.

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