In this video, Certus CMO, Samuel Williams, is joined by Solutions Director, Chris Ride, and Practice Lead NZ, Cavan Jordan, to discuss an example of the value proposition canvas in action. The three walk through an example they recently worked on to demonstrate how the Value Proposition Canvas (VPC) and other tools can be used to validate and develop a new business idea or opportunity.
You will learn how the VPC can be used to explore ideas and to frame solutions, and how to take an idea forward to proof-of-concept stage.
Learn more about how we apply both left and right brain methods to help you design, make and optimise your digital experience.
